The Results Are In: What Are Associations’ Biggest Challenges in Understanding Members?
For many associations, data can feel like a full-time job. (And for analysts like me, it is.) You collect data, cleanse data, scrutinize and analyze... Read More
The Internet of Things: Taking Customer Centricity to a Whole New Level
How IoT Is Reshaping Customer Experience & Relationships The Internet of Things (IoT) is something that most of us have probably heard about but know... Read More
The Art of Statistics
Like a chef expertly combining ingredients, statistics is all about the technique. It’s never easy explaining my line of work to other people. When I... Read More
Using Mobile & SMS to Meet Our Clients Where They Are
We recently wrote about the shifting dynamic of customer interactions—specifically, listening for customer feedback where customers are most likely to offer it. But how, exactly,... Read More
Lessons on How to Build—Not Badger—Your Customer Base
By Lesley Boucher, Vice President of Customer Experience, ORI For many of us with a passion for customer experience, we work every day to answer... Read More
Hidden Complexities of Conducting Government Survey Research
Government surveys are not as easy as they look. When it comes to conducting survey research for federal government agencies, it pays to heed these... Read More
5 Steps to Collect Intelligent Annual Meeting Data
For many associations, the annual meeting is the organization’s top revenue source. For this bottom-line reason, planners and evaluators of this event need to be... Read More
Pilot Surveys: The Survey Before the Survey
How Pilot Surveys Can Help Government Agencies Maximize Research Efficiencies & Outcomes One way to ensure that the survey or data collection process is as closely... Read More
How to Get More Out of Your Online Survey
Having been in business for more than 30 years, we at ORI have talked with hundreds of organizations interested in conducting research to deepen their... Read More
Avoiding the Perils of Collecting Too Much Data
Is Data Collection Overload Dooming Your Surveys? It’s common in market research for clients to want to ask as many questions as possible when conducting... Read More