Transforming Events From Reactive Attendance to Strategic Business Development
The American Small Business Coalition (The ASBC) has launched a six-part series in its popular GettingFED™ podcast exploring how ORI has applied its 35+ years in federal contracting to transform events from networking expenses into revenue generators—moving beyond traditional event ROI into sustainable business development that delivers predictable, measurable growth. The series takes a deep dive into ORI’s comprehensive 13-stage methodology connecting sales strategy to quantifiable outcomes through strategic selection, disciplined execution, and data-driven optimization.
Episodes 1 and 6 are now live, and episodes 2-5 will be available exclusively to The ASBC’s members before being released publicly.
- Episode 1: From Reactive Attendance to Strategic Business Development
- Episode 2: The Strategic Event Selection Framework
- Episode 3: Pre-Event Strategy & Preparation
- Episode 4: Event Execution & Intelligence Collection
- Episode 5: ROI Measurement & Continuous Learning
- Episode 6: Building Your Strategic Business Development System
Watch the full on-demand series to discover how ORI’s closed-loop intelligence system converts casual networking into pipeline opportunities and transforms annual event budgets into strategic growth drivers. Hosted by Go-To-Guy Timberlake, Co-Founder of The ASBC and creator of the acclaimed Ethical Stalking for Government Contractors® methodology, the GettingFED podcast series features ORI’s CEO and Co-Founder Kathy Benson, AVP of Corporate Strategy Jay Yeo, Federal Account Manager Brenna Coppola-Millner, and Marketing Manager Melinda Holler.